project:

Librandi Oli

client:

Tenute Librandi

A long time ago, in a distant land, between Byzantine mosaics and olive trees there was an arbëreshë family that produced one of the best olive oils in the world. That land is Calabria, they are the Librandi. We worked on restyling the product for three types of their oil by designing a new line of labels. Behind the project, an in-depth study of the territory: that of Vaccarizzo Albanese, in the province of Cosenza.
Vaccarizzo is a country arbëreshë (Greek-Albanian) located on the northern slope of the Sila Greca, on the slopes of the Serra Crista d'Acri. Here the ancient Albanian language, the traditional clothes and the Byzantine-Greek rite are maintained. We started from the Byzantine mosaics for the Librandi oils labels: a process of style and synthesis of the art belonging to this place, for the graphic and technical printing forms with black and golden hot foil on a white background for paper processing. This is the bottom line.

type of work:

identity design, packaging

sector:

food